The majority of websites on the internet are made with a quick turnaround in mind and are constructed using similar basic templates with no real thought going into the design. This creates a monotonous look that is neither inspiring nor attention grabbing.
Consider the pace at which the internet is changing. Some experts believe a year on the internet is equivalent to 5+ years in other retail areas. This means sites that have been the same for 3 years have the same appeal as a 15+ year old store, in effect, making your business look dated and uninspiring.
Get the most out of your site and utilise the new technologies of browsers and bandwidths.