Name: Dickheads
Manufacturer: Dick Smith
Found in: Australia

Madly jingoistic Aussie entrepreneur Dick Smith named these matches by appending his christian name to the latter half of the more traditional matches name, Redheads.

Never a fan of giving money to Johnny Foreigner, Dick, whose comical, bespectacled visage is displayed prominently outside his ubiquitous chain of electronics shops, coined the name to point out that Australians who buy imported goods are, indeed, dickheads.

Dickheads are an essential accessory for lighting the cooker in the rude kitchen.

Update: Steve Cornelius writes: 'Dick Smith, the Australian former electronics entrepreneur behind "Dickheads" matches, outraged polite Sydney society about 20 years ago by painting "THE ELECTRONIC DICK" in 3-foot high capitals on all his delivery vans.' What a guy!


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