Please allow me to introduce myself: my name’s Simon Plent. My speciality is Direct Marketing, writing copy in particular. I was Creative Director at Reader’s Digest for five years and before that I was Creative Director at two top London direct marketing agencies working with brands like The Royal Mail, Lloyds TSB, Orange, RAC, SAAB and British Airways. In all, I’ve been involved with the direct marketing and advertising business for over 20 years.

I now work with a variety of direct marketing clients, small and large, the most well-known being, perhaps, Which? Magazine, for whom we wrote/created/designed/artworked their latest ‘control’ mailing pack...beating their previous long-term subscription pack by 39%…that’s nearly 40% more customers in one fell swoop!

My approach to every brief is based on a simple premise. Namely that the sole purpose of any form of advertising is to sell something...a product, an idea, a point of view. In other words, it's the results that count, not industry awards or pats on the back. (Which is why, when it comes to evaluating the success of any advertising, one objective measurement is, to me, far more valuable than any number of opinions!).

So whether I’m helping you with your whole direct marketing campaign, from strategy to artwork or simply writing hard-selling copy for your website, my focus is firmly results-based.

I’d very much like to talk to you about how I might help your business too. Please call or email for a no-charge, initial chat.

And thanks for visiting my website!

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