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Did you click here first? A lot of people do. The fact is that the old favourites - FREE, NEW, SAY YES, HALF PRICE, TODAY ONLY, WIN A CAR and so on -are still just as strong as they ever were. Maybe even stronger amongst all the bland marketing messages and brand-led advertising that hits us every day. Don't be afraid to use these powerful words and ideas. We all like a bargain, we all like to be asked for a sale (there's nothing worse than standing in a shop waiting to be served!) We all like to get something for nothing…and we all like to try something new if we believe it will help us or benefit us in some way. That's why prize Draws, like those used by Reader's Digest, Which? and many others are unbeatable in terms of response and sales. The very best copywriters in the world have tried and failed, time and time again! If you want to really boost your direct marketing sales, talk to me about Prize Draw and how I boosted Which? Magazine's subscription uptake by 39%. |
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