EVER THOUGHT ABOUT EXPANSION BY FRANCHISING?
WHAT IS FRANCHISING?
Very simply, a franchise is a proven business where the company (the franchisor) has developed and refined a business sytem or "formula" and then recruits other people (franchisees) to operate the same system in other areas.
The franchisee pays various fees to the franchisor in return for various services including :
- The rights to use the established trade name, trading style and business system
- Initial and on-going training and support
- Supply of start-up equipment
- On-going supplies of products and/or services
- A defined territory
- Marketing support
- Assistance with finding premises
WHAT ARE THE BENEFITS?
- Franchisees are more committed and motivated than employed managers
- You can expand more quickly
- The day-to-day problems of running each outlet are handled by the franchisees
WHO ARE THE FRANCHISE COMPANY?
The Franchise Company is a specialist franchise consultancy practice providing expert advice in all aspects of franchising. The service offered includes :
- Feasibility studies
- Market reasearch
- Development of the franchise package
- UK, European and international franchising
- Training programmes
- Franchise business plans
- Franchise agreements
- Franchise recruitment
To find out more about The Franchise Company, call Julie Waites or Stewart Booth on (01325) 251455, Fax us on (01325) 251466, or e-mail us at franchise.co@virgin.net.
The Franchise Company, Ashborn House, 84 Grange Road, Darlington, Co. Durham, DL1 5NP, ENGLAND
The Franchise Company are members of the SBC Business Club.