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Gordon.ska Marketing pages 1998 -
2007 |
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Welcome
to my website. This is just a very simple home-designed website that serves
as a collection of some of my work and essays compiled between
1998 – 2007. Also some other useful info from various sources. |
Author: Gordon Skaljak
Favourite quotes: "Men's natures are alike; it is
their habits that drive them apart." (Confucius). Gordon
Skaljak – more info, biography, contact
details. For
more information click
here - to
view my Public Profile at LinkedIn
- go to - http://www.linkedin.com/in/gordonskaljak To view the full version of my CV and full profile at LinkedIn – click here
– (you may need to register with LinkedIn
to gain full access) Contact details: You can contact me via LinkedIn or Ecademy
networking website. |
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Yes, there is such thing as bad publicity. It does not mean that "bad" is always synonymous with negative or truly damaging effects. Bad publicity can be managed in various ways, but very often is not managed successfully. Whether its impact on your business is really damaging, depends on how well and how fast can you react and manage it. |
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What has allowed IKEA to be successful with a relatively standardised product and product line in a business with strong cultural influence? Did adaptations to this strategy in the North American market constitute a defeat to their approach? Which features of the "young people of all ages" are universal and can be exploited by a global/regional strategy? Is IKEA destined to succeed everywhere it cares to establish itself? |
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The company chosen to form a basis of comparison for this New Service Design Project is Blockbuster Videos. The objective of this project is to create a new service, combining video rentals with other supplementary service, providing more and better choice for "mature" and more demanding audiences and more specific needs. Although modelled initially on the existing Blockbuster Videos, this service would be modified and improved in its new form, not only by introducing changes to the existing formula ... |
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What is market orientation and what does it entail? In various marketing and strategy literature, one can frequently find references to two dominant definitions of market orientation. Firstly, the authors Kohli and Jaworski (1990) described market orientation as being based on "the organisation-wide generation of market intelligence pertaining to current and future customer needs, dissemination of intelligence across departments and organisation-wide responsiveness to it". |
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Serbo-Croatian language after 1990 - essay by Elaine Skaljak |
The former Socialist
Federation of Yugoslavia was rich in cultural, religious, ethnic and
linguistic diversity. This multilingual, multiethnic state was situated in a
region of the Balkans where three great civilisation zones came together. The
Republics comprising |
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- - - - - - - Gordon.ska Marketing pages 1998 - 2007 - - - - - - - |
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Copyright Information |
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