IN the early days of my amateur cinefilm
making (I shot on Standard 8mm film) I used the attention-grabbing
name of "A J H B Film" . . . ! But I wanted something a little better.
The chance came to me when I was covering a local hunt event in my job as a reporter on
the local weekly newspaper, The Nantwich Chronicle.
I was talking to one of the
hunt supporters about something or other, and she asked my name. When I
told her, she commented: "Jonboro, what a funny name." Clearly, people
of my standing - a mere minion among the elite of the county - were
expected to give only a surname. ("Smith, thank you ma'am.")
With possibly a tug of the forelock. So a
single name was all she heard.
After getting over my amusement, I decided
that I would use Jonboro for my cine films, and later for my videos.
Incidentally, the letter J that is part of the opening logo on my
videos - and the banner heading of this website - is an old-fashioned printing
block which I bought as a novelty key ring while on holiday some years
ago. I removed the key ring part and kept the rest as a printing
Sadly, the block had been
reduced in depth, presumably to make it more acceptable as a key ring. Printing blocks are, naturally, of a standard
that all the letters line up and print with a standard pressure on the