RichardHorsman.com

When you or your organisation is in the public eye, sooner or later you'll get the chance to appear on radio or TV, and any experience is less scary when you've had a bit of practice.

You know what you want to say ... you know more about the product or the project than anyone else, and you're the logical person to share your expertise and enthusiasm with a wider audience. But until you've faced the microphone, it's like venturing into the unknown.

Most people feel better for going through a dummy interview before the one that matters.

Make your mistakes in private, learn what to emphasise and what to avoid, hear yourself back and pick up some friendly presentation tips. Face the negative questions, learn how to stop interviewers backing you into a corner.