| Home | Services | Comments | Links | About |
| Understanding | Business | The Big Moment | Disaster Planning | CD-ROMs |
| Understanding the Media |
|
|
|
Every business knows the importance of understanding its customers. When a firm delivers not what the client expects, but more than the client expects, it's well on the way to keeping ahead of the competition. You also understand the importance of marketing and advertising. But every day journalists from radio, TV and newspapers are desperately seeking the hundreds of new stories that will fill their quota of airtime or newsprint. If you can learn what journalists are looking for in a story, and how to give them what they need (and in a form they can handle) just at the time they want it the most ...... then you'll find you can build a profile for yourself or your organisation within that "golden space" no advertising agency can offer ... you can become news. |
|
|
| Contact info@richardhorsman.com for details of half-day or full-day introductory courses in "Understanding the Media" - the perfect introduction to media relations for companies, voluntary groups and public sector organisations. References available on request. |