Banking studies
using shopping behaviour research
A retail sector that has
undertaken a most dramatic change over recent years is that of
High Street banking.
Shopping Behaviour Xplained
are active in this sector and their expertise has
helped clients to create more customer friendly banking
environments. The list below
gives just a taste of the types of assistance we have given to
financial clients
-
Dramatically improved customer flow in-branch by
introducing basic traffic management
-
Introduced a literature merchandising
strategy that reduced
the spend on wasted brochures by
as much as 75%.
-
Improved the performance of promotional
messages in branches and significantly reduced the numbers required
-
Created a
simple but practical strategy for improving migration to automated
facilities
-
Offered
potential savings of £5,000
per branch by identifying ineffective POP furniture
-
Changed the
format of in branch promotional television so that it was in line with
the attention span of the shoppers
Fact:- A
expensive feature that had been rolled out to each branch was in fact used
by just 1% of all visiting shoppers
Fact:- Shoppers
didn't want a loan, they wanted what the loan would buy. Therefore, a
picture of a new car is better than a picture of money
Shopping behaviour research
and people counting aren't only useful at entire store or branch level. Click on the
POP testing title for
more information about testing an individual display unit.
