Shopping behaviour causes
and effects
This is the
most revealing part of the analysis process in that it identifies the
specific reasons why shoppers act and react as they do to particular
retail situations. The output from the cause and effect analysis forms the
basis of the debrief presentations and final reports.
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Identify and
utilise the most impactful and powerful communications channels
in-store
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Understand the
space needed to best accommodate the number of shoppers visiting
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Quantify the
ideal sizes of deceleration zones and other non-selling areas in-store
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Find out which
specific factors in-store deter shoppers from purchasing and those
that encourage sales
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Discover the
best locations in-store for particular categories and promotional fixtures
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Benefit from
implementing a shopper focused retail design strategy and reduce the
amount of subjective corporate decision making
Fact:- The
initial 7 metres inside the entrance of the forecourt shop (gas station)
is an ineffective selling area because shoppers are otherwise occupied
Fact:-
Once you know where most people look and for how long, you are then able
to communicate with them much more effectively.
For details on the types of
recommendations we give our clients, click on the
Recommendations title on the left.
