Converting the shopping
behaviour footage
Shopping behaviour Xplained Ltd have
developed and refined a unique software application
(C-BAS) that converts video footage into computer data.
the combination of C-BAS and skilled operators leads to the most
comprehensive computer data capture with which to undertake initial
statistical analysis.
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Shopping behaviour
analysis examines every aspect of
the product selection or rejection process
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It is difficult to visually observe patterns
of shopping behaviour, but viewing spreadsheet data greatly simplifies
things
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C-BAS is also a very accurate piece of
software and can even record shopping behaviour activity times to the
second
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At the end of a project, clients are
receive a debrief
presentation, and the spreadsheet data
-
C-BAS quickly converts film into data
and therefore findings and results can be presented to clients sooner after the fieldwork
Fact:- On an typical Saturday, some 1,500
people walk by any particular store on the average UK High Street. So how
much information about them can be observed using the human eye?
Fact:- Video players have a rewind button
meaning that the same clip can be reviewed numerous times to make sure the
data is correct. Live shopper behaviour observation only captures
snapshots!
Once we have converted the
video into computer data we can begin to undertake the quantitative analysis, for more
details, click on the
Identifying
trends title.
