Costing structure
for shopping behaviour analysis
As recommended by clients, a modular
and fully accountable costing structure for shopping behaviour research
has been developed. This research methodology
represents excellent value for money and the costs
are unashamedly presented below:
-
Initial project set up cost
£1,000
-
Video research per
4 camera module per day*
£3,800
-
People counter per day* £950
-
Interviewer per
7 hour session £1,000
-
All data analysis, report
writing and debrief presentation costs are included in the above figures. The only extras
are expenses and VAT (Where applicable).
*Please note that "per
day" refers to an 8 hour working period
Fact:- Few other methodologies offer so much
information per shopper (50 factors) at such a competitive rate: From 50p
(Less than 1 Euro) per person studied
Fact:- A 300 store chain that spends £30,000 on
shopping behaviour research is actually spending just £100 per store as the
findings and recommendations are often applicable to the entire chain.
Not only does our shopping
behaviour research and people counting represent superb value for money, but we are able to
offer a world-wide research and analysis service. For more details click on
A global service to the right
of the screen.
