In-store interviews
as part of shopping behaviour analysis
We often interview
shoppers, but only after they have interacted with the research category.
During the subsequent analysis their responses are compared with their
actual behaviour and any untrue information identified.
This approach is great for understanding shopper
emotions in the context and reality of a shopping experience.
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Understand the differences between how shoppers behave
and their perceptions of their experience
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Combining shopping behaviour research and
interviews means that there is no need to just rely on the memories of
respondents
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Use exit interviews to better understand the
consumers emotional perceptions of your brand
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Use the services of Shopping Behaviour
Xplained Ltd to realise how people shop for your brand, what they think
about the experience and now, even how they actually use specific products
Fact:- When shown a specific display,
interviewees said they preferred it over the other units. Shopping
behaviour research proved otherwise. They actually spent less time and
bought less from the new fixture
Fact:- After combining shopping behaviour
analysis and interview data it was discovered that a new store design
could be further improved. After the changes were made, product sales
increased by 12%
Understanding how shoppers buy your brand and why, is
only part of the store. Click on the
Post purchase
analysis title on the left hand side of the screen
to learn how we can analyse shoppers using products naturally in their own
homes.
