Global
shopping behaviour service
Shopping Behaviour Xplained Ltd
was originally founded in the UK, but investment in the latest miniature recording
equipment has meant that it
is easily
possible to travel almost anywhere in the world
and to undertake
shopping behaviour research. Below are examples of the
projects undertaken and in which Countries the fieldwork was carried out
-
Cleaning products - A number of stores
in South Africa
-
Cosmetics - 11 Stores in Germany, Italy and
The Netherlands
-
Clothing - Department stores in USA, UK and
France
-
Sportswear - Stores in Singapore and in
the UK
-
Health & Beauty - A number of stores in Dubai
and Europe
Fact:- Overall, there are remarkable similarities in
the general shopping behaviour of people in many civilised Countries
Fact:- However, there are often specific smaller
considerations that are specific to a single country such as the need for
brighter store
lighting in Italy
During our global research we
have compiled a massive shopping behaviour database, for more details click on the
Consumer database
link on the right of the page.
