Introduction
to Shopping Behaviour
During a normal day,
thousands of shoppers are exposed to your brand. But how much do you know about
their shopping behaviour including how many
of them buy, interact with, or even stop to browse your products?
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How many shoppers are actively involved in
your store, category or POP design process?
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What is a main objective of that same design
process?
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What is the overall conversion rate for your
brand?
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Are you losing sales because of problems
in-store?
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Are there simple measures that could
dramatically change the situation?
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Could you benefit from knowing exactly how
your brand is shopped
Fact:- A single A3 graphic increased snack
sales by 40%. The key was its location in-store.
Fact:- Sales of a home improvement product
improved by 350% once the merchandising was based on the needs of the
shopper.
Click on
Video research to
learn more about how we gather the raw data in-store.
