Recommendations
base on shopping behaviour analysis
Research shows that clients prefer not to be
left struggling to
find the crucial research findings from within a telephone directory sized
shopping behaviour report. Instead they prefer to receive relevant data, a
concise analysis and most importantly, a series of
substantiated recommendations with which they
can take immediate and appropriate action. Some simple
examples include:
-
Narrower aisles will cause shoppers to
travel through them faster
-
Mirrors will slow shoppers down as they
pass
-
A softer floor covering will give shoppers
a feeling of better quality products on offer from that part of the
store
-
A tidy "untouched" promotion rarely works
as well as a somewhat messy display of special offer products
-
Nowadays, shoppers have more money to
spend but much less time with which to spend it
-
Shoppers don't usually walk directly
towards shop windows or gondola ends
Fact:- It is much easier to give the
shoppers a better experience in store than it is to get them back once
they've been mistreated and then gone to a competitor
Fact:- Shoppers often don't want products,
they want what products will do for them. For example, people don't very
often want a cake mixer; they want the ability to make cake.
Why not use the titles on the
right to learn how others have benefited from using video research and people counting. we
suggest you begin by clicking on the
Shopping
behaviour title.
