Post purchase analysis -
In home
A new service
from Shopping Behaviour Xplained studies and analyses what happens when
consumers get products home and start to use them. We
provide you with comprehensive details relating to the product experience
where and when it happens. You now have the opportunity to see and hear
people using and reacting to your products in their everyday environments.
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The rewards from using this research tool range from
discovering new usage patterns to identifying new product opportunities
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Unlike focus groups and intercept interviews, there is no
need to rely on just the memories of participants
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Analyse and
understand
not just how products are purchased but also how they are really used
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Unlike other forms of research, there are no outsiders
present, just the consumer and the product in their natural environment
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After their experience with the product, and still in the
comfort of their own home, consumers opinions are canvassed
Fact:- Focus group and interview
participants provide responses that aren't always truthful. Sometimes they
provide what they think to be the "right" or "smart" answer
Fact:- Focus groups said that they wouldn't
use ATMs (cash machines) because they were too impersonal. Personal hi-fis
were dismissed because they were impractical and pointless
Now you know more about
the research services we offer, why not click on
Gathering
the data for a more detailed account of how we operate in-store
and how the methodology adapts so well to in home usage.
