Trends - Shopping behaviour research

Identifying trends After the video footage has been converted into shopping behaviour records, they are filtered and cross tabulated by as many as 50 different factors. The armoury of information subsequently obtained is phenomenal. Below are listed a small selection of the types of research factor that are filtered:
Who shops Age groups of visitor Gender With partners/children Buyers/non buyers Trolley or basket With previously selected items Where they go From where visitors approach Typical customer journeys Exit route taken Crowding areas Queuing details	How they shop Products browsed Products handled Products selected Order of selection Time taken to select Products evaluated then rejected Media values Shopper sightlines Time in view Attention span Hot spot rating Missed opportunities
Fact:- C-BAS allows for every research factor to be analysed against every other factor thus providing the most comprehensive analysis and a massive amount of information for clients. Fact:- Shopping behaviour analysis helped identify the fact that there is a direct but surprising correlation between the size of a product range, the conversion rate and the time taken to select or reject Click on the Causes and effects title to learn more about how we analyse the resultant shopping patterns.