Shopping research
from Shopping Behaviour Xplained
Shoppers are filmed using a number of miniature (golf
ball sized) CCTV cameras. Expert analysts then convert the video footage
into computer based shopping behaviour data using a bespoke software
package (C-BAS). Filters and cross-tabs then identify patterns of behaviour
which are further studied to extract causes and effects. Finally, clients
are presented with a comprehensive analysis of
relating to how their
brand is shopped.
-
As the data is on video, the same shopping behaviour
aspect can be observed a number of times and in slow motion
-
All cameras film continuously so that the
behaviour of all shoppers can be captured
-
The methodology is full compliant with The
Data Protection Act 1998
-
Shopping behaviour analysis provides
recommendations based on facts and statistics, not just as a result of
comments and opinions
-
This type of research causes little or no
disruption to the normal running of the store
-
Whether the research subject is a single
sell faster unit or an entire supermarket, this methodology offers an
effective solution
Fact:- 76 Shoppers in store 'A' purchased
from a newly designed product bay, compared with just 49 in the control
store 'B' (success or failure?)
Fact:- 2,122 shoppers passed by the new
layout in store 'A' compared with 297 in control store 'B' (success or
failure knowing all the facts?)
Click on the
People counting title
to discover how we can still study shoppers even when there are no cameras present.
