Welcome
to Shopping Behaviour Xplained
This website will demonstrate the importance of shopping behaviour
analysis, offer practical advice and show how to both improve sales and
optimise customer service. The main benefits of understanding shopping
behaviour analysis are:
-
Understand who doesn't buy and why
-
Identify positive and negative shopping behaviour
patterns
-
Implement a shopping behaviour based design
strategy
-
Create more impactful
in-store communications and displays
-
Drive retail sales
performance
-
Optimise in-store marketing spend
Fact:- Despite numerous influences in the
marketplace, the actual purchase decision is made in-store at the point of
purchase.
Fact:- If the retail environment is
incongruent in any way, sales performance and customer service will
suffer.
To begin, click on
An introduction on the
left hand side of the screen.
