Company Background
IT3D Ltd was created in March 2000, building on the photographic design and expertise of its parent company Wildwood. IT3D continued development of the Stereo-Photo System and of 3D CD-ROMs based on this. The company has become a leader in the field of computer generated anaglyphs - colour 3D photos viewed through red/green glasses.

IT3D specialises in many aspects of 3D imaging. Among these are: conversion of single photos and paintings from 2D to 3D; techniques which allow images to be inserted inside 3D virtual environments; the creation of apparently solid 'hologram-like' pop-up prints for placing on a horizontal surface and then viewing from an angle.

The company is committed to extending the educational possibilities of computer work in all subjects. 3D photography and 3D image management both involve a variety of computer skills and creativity. This allows specific National Curriculum coverage in a range of subjects - in particular Art, Design and the Humanities.

Overview
In Victorian and Edwardian times 3D photography was relatively commonplace, results being viewed on stereo cards through hand-held Holmes viewers. Several revivals of interest in 3D photography have been experienced since then, and the Viewmaster system in particular made stereoscopic photography once again accessible to the everyday person, worldwide.

More recently, magazines and books have occasionally published 3D photographs, often in publications directly related to specific events or TV series. However, using the approach of computer generated red/green photographs, IT3D has modernised and broadened the accessibility of three-dimensional imagery.