Losing Arab Hearts and Minds
The Coalition, Al-Jazeera and Muslim Public Opinion
REVIEWS
Losing Arab Hearts and Minds is a riveting insider's account of how the war behind the war for Iraq was waged. A combination of personal military experience and a comprehensive understanding of the modern media come together to shed new light on this most divisive of wars. It is fascinating to look again at what the press told you at the time - from the other side of the military curtain. Tatham has written a gripping first hand account of how the coalition planned, conducted and subsequently managed to lose the media
A timely, insider's account of how the military can lose the war of words.
This is a rich and insightful book. Tatham is well versed in the general arguments about the media, news management and war, but also has a sharp eye for the details of briefing and story presentation, as well as for the frictions that developed between the American and British officials in charge.'
Published in the United Kingdom by Hurst & Company
January 2006 ISBN 1850658110
Published in the USA by CASEMATE